Pressure…

Republic Tequila shipped its first bottle of product into distribution in early August, 2009. That was prefaced by a tumultuous 18 months of fund raising, Team building, creating a world class tequila, developing packaging and convincing Republic National Distribution Company that we were worthy of being a member of their portfolio, plus much more. If you’ve ever been involved in a start-up company you have shared with us the pressures, the fears, the sleepless nights, the disappointments, the highs, the lows……all which can be overcome by small, little accomplishments.

We now have expanded from Texas into Colorado, Oklahoma, Arizona and New Mexico. And we have done this on a much faster pace than originally planned. Folks have asked why we departed from our slower, easier growth schedule. Well, to be honest with you a lot has to do with pressure…the pressure to build a successful brand….the right way; people working to do better.

Pressure is often considered as negative stress, but we consider pressure to be positive energy. It has strengthened us to tackle and overcome challenging circumstances in our lives and our business. Pressure compels us towards excellence. It empowers us to rise to the occasion such as the opportunity to grow our business in other states. The issue lies not with the amount of pressure we face, but how we react under that pressure. Our success won’t be based on what happens, but what we do with what happens.

We were given the opportunity to expand our market place and we attacked that opportunity with vengeance…….all along the way living by a code …… always do the right thing.

Tom Nall and the Republic Team

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